Maxiworks E-Mail Express

Consensus Software Awards

Brief product description

E-Mail Express

Maxiworks E-Mail Express is a portable and desktop, voice and text e-mail management software program that is simple to set up and easy to use for the beginner, yet feature-rich and powerful enough for the most advanced user.

This unique software is supplied on a universal 3.5' floppy disk (portable version) and CD (desktop version) giving your customers one universal program from which to send and receive voice and text e-mail messages using their existing or new SMTP/POP e-mail address. The portable version will operate through any Internet connected PC, running Windows 95/98/2000/NT4, worldwide. The portable version provides message and user security, with no trace left on the PC used.

Anywhere Anytime, with total management facilities
Packed with a host of user-friendly features; there is even an e-mail Account Wizard that takes you through the steps of setting up with your existing or a new e-mail address. Multiple e-mail accounts, up to ten, perform all your correspondence from a single interface. The E-mail Express software provides quick and easy access to one or more of your e-mail addresses and allows you to import your existing address book details and web favourites. Manage all your e-mail more productively with our advanced point and click profile, minimum keyboard skills are required to operate E-Mail Express.

Increase productivity and reduce online time, with Maxiworks Voice E-Mail

Preview the contents of your e-mail messages without downloading them, avoiding unwanted messages, attachments and possible virus infection. Easily send and receive mail from different e-mail addresses simultaneously through any ISP connected PC. Automatically identify and file your e-mail to the appropriate mailboxes with forward and reply options and set up signatures to personalise your messages automatically. Additionally with its web browser interface you do not have to launch a separate application to view or find information across the web.

E-Mail Express- Web Browser 
To continue the functionality, both portable and desktop versions of E-Mail Express contain a built in web browser. The retail product is supplied with the Maxiworks support page set as default, which can be personalised by the user after purchase. Business and Corporate customers can customise the web browser to have their web site set as the default welcome page giving their customers instant access to their e-business each time they connect to the Internet. The respective logo or brand is included as a shortcut key that is automatically placed on the users' desktop when installed allowing continued brand exposure even when the application is not being used.

The all in one concept of voice and text e-mail messaging and web bowsing breaks new ground for cost effective business to business marketing and advertising while providing the private user the freedom of choice. No longer is the private user subjected to their carriers welcome page. The user does not have the ability to alter business and corporate customised default welcome page settings.

Simple tool bar operation with web browser

Complete Internet collaboration and communications Whether you receive one message a day or 1,000, Maxiworks E-Mail Express delivers more powerful mail management tools, with the added value of portability and security from any Internet connected PC. Access Internet directories instantly, easily sort and manage your mail, access multiple e-mail accounts, and reply with voice or text messages. Now easier than ever, with the click of a button.

With its unique technology any changes made to a businesses web site will be automatically presented to each holder of that company's customised E-Mail Express. What better way is there of promoting e-business and releasing new products and services.

Innovation

Our innovation can be broken down into two main categories

1. E-mail functionality

2. Web site marketing and promotion - e business development

Under the E-Mail aspect of the product E-mail Express provides the following innovative world first key features.

1. Complete portability of ISP e-mail addresses. This will allow a user to SEND and RECEIVE POP/SMTP e-mail messages to and from up to ten different e-mail addresses through any ISP. Simply this means you can send e-mail using your mail server SMTP addresses through any ISP without having to change or reconfigure settings or set up roaming.

2. Voice and Text messaging. Allows users to send multi lingual voice messages or text to any e-mail address. Receivers only require speakers and a soundcard to listen. No special software or plug-ins are required.

3. Security and Privacy. All messages and data files are encrypted and compressed. For the portable version, all messages and files are maintained on the floppy disk, leaving no trace on the host PC. Additionally the desktop offers the same feature to the PC hard drive. Finally E-Mail Express does not display HTML messages or run ActiveX controls, JavaScript and Java applets. This means users are not exposed to the effects of cookies, moles and mobile codes.

4. Preview mail before downloading. Offering a new standard in message acceptance by allowing the user the ability to read the contents of an e-mail before downloading it to their PC. You are also able to see if there is an attachment with the e-mail message saving possible virus infection.

5. Selective downloading. View mail header prior to downloading. Provides increased productivity and cost saving benefits, as you can select the messages you want to read/listen to and leave the rest. Conventional e-mail clients deliver all your mail automatically so you do not get an option to select the important mail only.

6. Simplicity. E-mail Express is designed on a point and click profile with nearly all functions being "one click" to work.

7. Password protection. both the portable and desktop versions can be password protected from unauthorised use.

8. Efficiency and cost. E-Mail Express' work rate is unmatched. You can send mail from one e-mail address at the same time check for new messages on another. Write and compose messages off line, across multiple e-mail address and send all together when next connected to the Internet. This saves online time.

9. User personalisation on retail product. E-Mail Express allows the user to personalise the default welcome page to their own.

10. Software size and storage capacity. The portable version uses approx 600KB of space on the floppy disk. With the automatic compression facility a user can store up to 100 text messages (average size of 5 to 10 k) and approx 25 voice messages. Each voice e-mail message has a compression rate on 1 second recorded voice to 1 kb of data. Sending voice messages at times is quicker than text messages. The desktop version uses approx 1.3MB of hard disk space. The same compression ratios apply to messages and voice except a hard drive can store many more messages.

Web site promotion and delivery

With the ability to customise the web browser within E-Mail Express direct web site marketing, advertising opportunities, E business to customers and web site exposure is unquantifiable.

Traditional advertising gives a static imprint such as a company web address. Maxiworks E-Mail Express is active - it automatically brings your e-business or company Web site to your potential and existing customers. Companies running Web-sites for e-business all have a major problem - how to attract customers to their Web site.

Traditional method - advertise extensively to promote your web address and then trust your customer base to contact you. Your results can not be measured using this method.

E-Mail Express' method - delivers your Web site to your potential and existing customer base each time they connect to the Internet. This entices, encourages and controls your customers and ensures your business is the focus of their attention. This is guaranteed, automatic, up-to-date "face to face" contact between you and your customer.

The difference with customising E-Mail Express is that a measurement of the returns is trackable and provides evaluation data for e-business expenditure. This can be best displayed by the ability to have specific web pages for different levels of potential or existing customers. Additionally, where an ASP (Active Sever Page) web site is operating for a companys customers, E-Mail Express can be programmed to open on their customers personal web page, delivering even more personalised and beneficial marketing and promotional opportunities.

Even greater benefit can be derived by the use of personal voice messages to your existing and potential customers individually. This will maintain a personal communication, which is vital to ongoing e-business relationships.

Performance

The performance of Maxiworks E-Mail Express can be measured over various aspects. One measurement level is from independent testimonials received from recent product purchases.

"Just a testimonial for your Maxiworks E-Mail Express product. Have been using it in Russia as we travel. On previous trips we have used Hotmail but this beats the pants off it. We get things set up on an old Tosh P75 then off to the nearest Internet café to send and receive. Hourly rate really isn't a problem."

Ian Boag New Zealand

"It really does live up to its name. It's so easy to use and packs a lot in a small space. I believe it to be the best e-mail software program ever devised for staying in contact. I don't know of any other e-mail program on the market, which offers so much on a diskette. Gone are the days of having to sit on-line to write and receive and read letters. I am constantly using it now, here in Puerto Escondido. I have already recommended Maxiworks E-Mail Express to friends here and back home as I think it's an invaluable and absolutely fantastic new program"

Ray St-Sauveur Canada

"The ability to access my private e-mail from any computer has changed the way I use e-mail. I didn't like sending private messages from my work e-mail and I wasn't always home to check my PC account. Web based e-mail was a partial solution but slow download times; endless junk mail and security concerns made it less than satisfactory. Maxiworks E-Mail Express allows me to conveniently access my e-mail from anywhere without the frustration's of Web based e-mail, as well as reading and creating messages offline.

While I appreciated the flexibility and convenience of Maxiworks E-Mail Express, upgrading to the voice e-mail version added a whole new dimension to my e-mail. Friends and family interstate and overseas were surprised that such a feature was available in a user-friendly form for a reasonable cost. The voice version has especially helped me maintain contact with friends in Japan. While I can speak and write Japanese, I don't have the software to write e-mails in Japanese. Phone calls to Japan are expensive but with Maxiworks E-Mail Express I could dictate my message in Japanese and send it to my friends. Not only do they appreciate getting a message in their language but hearing my voice makes the message warmer and more personal."

Fiona Weller Australia

Another performance can be measured through the web customisation qualities of E-Mail Express for business corporate and government organisations.

Operating an electronic storefront on the Web involves hundreds of hours and dollars but most find that they only get a few orders per month. The Web is a customer-dominated medium and a very cold place to do business, where selling a product or service can be costly and almost an impossible task.

The major reason is the failure to control the customer. E-business sales require a new approach. The marketing adage 'Control the customer and you control the sale' means a sale is more likely if you come 'face-to-face' with the prospect. Unless you present a rapid 'face-to-face' contact, it is virtually impossible to control the customer and the sale.

At present many companies must consistently promote and advertise the web site address to potential and existing customers through normal media facilities eg radio, print, TV, web . Unfortunately, the cost of advertising and promotion in these areas is ongoing and does not provide and way to gauge the success or reach of each campaign

The Maxiworks E-mail Express method provides a guaranteed upfront presence of your web site business to your customer, which can be measured.

Example

Current methods rely on your customer finding you. This exposes your customer to competition and distraction leading to missed sales opportunities
Maxiworks method entices and controls your customer to build and grow your business to business and business to customer's sales by delivering your web site each time they connect to the Internet.

The Maxiworks E-Mail Express approach is far superior to using on-line (Web-based) banner messages, which become lost in a sea of competitive on-line advertisements and is more cost effective that all other media forms of direct marketing.

By targeting your existing & potential customers with Maxiworks E-Mail Express you capture their attention every time they manage their e-mail on average

Maxiworks E-Mail Express

• Increases repeat traffic to your Web site because it is easy to use and eliminates searching for your Web address.

• Is more cost effective that any other form of advertising

• Increases new traffic to your Web site through targeted gifting/advertising and value added promotions.

• Is a hassle free, automatic link to your Web site and Internet store.

• Encourages repeat purchases through user loyalty.

Potential

E-mail is the number one Internet application, utilised by 97% of all global users. Our software, with the ability to provide voice e-mail communications, opens the communications options for people of all areas in a simple, easy to use cost effective facility, that requires little to no keyboard skills. Additionally, the user can communicate in any language, without the need to establish any special setting, or configuration.

As the product is both portable and PC based, many users can now maintain their existing e-mail address without having to "forward", CC or use any other application. This means, a user with a ISP address can access and SEND e-mail from their current mail server, through any ISP connection globally, with total message and data security.

Through the web interface we deliver 2 products in one. Market potential is unquantifiable for business, corporate and Government customisation.  We have researched how company's are marketing their web site business, and aside from the large expenditure in advertising, there is no way a company can even hope that their web site is reaching their target market. By combining the users existing e-mail service, with an application that automatically presents it's web site a company can guaranteed exposure.

To ensure our customers are up to date, we have the ability to provide updates that are free and upgrades, which attract a fee, to our users. Customised versions can offer the updates free and can decide whether to charge for the upgrades or not.

Additionally future developments scheduled in the next 1-3 months will see the introduction of: -

1. Total message encryption, allowing the user to encrypt the message prior to sending, maintaining the encryption during transfer, with receipt verification when received.

2. Compression To enable even faster sending and receiving of e-mail. Current beta tests show a compression rate of 96% on documents eg 3.2 MB compressed to 122kb.

3. ISP or Intranet. Research is being conducted on the desktop version to include the ability for the user to use it with ISP mail or private networks like Intranets.

Currently the product is retailed in Australia, through major and specialist computer retailers, office products business, computer hardware manufactures and independent retailers. By its design nature, the software has enormous potential for business and corporate applications, in web site advertising, B2B procurement, and web site delivery and exposure. No other product competes with Maxiworks E-mail Express on performance, security, and advertising and user appeal.

Product packaging examples

Other information the judges should know 

Web-site: www.maxiworks.com 

Requested method of presentation

Can be demonstrated anywhere, through any ISP connected PC. Melbourne would be best suited.

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