ezimerchant Professional

Consensus Software Awards

Brief product description 

Ezimerchant Professional builds and manages your online retail operations and commerce sites through a simple point and click wizard process. Capable of handling thousands of products ezimerchant Professional suits both small and large business and makes the process of credit card processing in real time via numerous gateways as simple as the selection from a pull down menu.

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The package comes bundled with tools that permit the experienced user to apply their own touch, easily adding and editing pages as well as manipulating graphics.

Features include:

• Wizard driven process - enter your company details

• OLEDB Data source Import

• Enter categories, products and images -also incorporates image re-sizer which prepares thumbnails and larger images for publication

• Include short and detailed descriptions for products

• Attach files (i.e. - pdf, demos, video, etc)

• Active and inactive states for products and categories

• Add custom fields (i.e. colour, size etc)

• Unlimited number of levels of categories

• Drag and drop categories and products

• Sort Catalogue by Product Name, Code, Price or Weight

• Manage product promotions and sales. Automatically applies promotional discounts to products

• Manage multiple Websites

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Freight:

• Numerous freight options that incorporate shipping based on percentage, weight, initial base charge or per product

• Local/Interstate/International freight settings

Online Marketing:

• Automatically submit to search engines

• Ability to enter meta tags

• Participate in banner ad campaigns

• Add Counter 

Customer Services:

• The Customer Services Module automatically lists customers in an easy to use database

• Organise customers into groups

• Prepare email templates to mail clients. Send batch emails to selected groups with latest offers etc.

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Sales Management:

• Easily view and import customer orders

• Synchronise ezimerchant Professional with MYOB

• Customize checkout process

• Print Orders

Tax:

• Ability to enter tax rates (GST compliant) on products as well as freight services if required

Site Generation:

• Select how many products you would like to appear per page

• Select a theme/layout from a database of professionally produced templates

• Modify/Edit layout

• Add new pages to your site

• Includes HTML and WYSIWYG editor

• Preview site as you design and build

• Easy upload of completed site to host server 

• Supports standard and real time credit card transactions (real time is an optional extra)

• Orders by credit card, account, cheque, money order and cash on delivery

• Download updates and add-ons

• Supports DHTML/XHTML and java

• Allow merchants to select the order in which products are listed

• Automatically creates Search page for your Website

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Click here for the ezimerchant Professional Manual attached as PDF

Innovation 
AWP has been exceptionally innovative in the development of:

• A multimedia relational database that is easily distributable and requires no installation - auto-running from a CD or other media on any windows platform.

• Embedded HTML technology within the database engine that allows viewing and exporting of data in HTML formats.

• A very fast thumbnail viewer and manager.

• Publications utilising digital photography. (AWP being recognised by Kodak as one of the biggest and most experienced users of the DC120 taking some 35,000 digital photographs of golf courses throughout South East Asia and the Pacific.)

Ecommerce in a box, no longer carries the innovation banner it did two years ago. Nowadays the software developer's innovative approach lies in the architecture and design of their product, creating fluent and uninterrupted processes and scalability. In this case AWP is staking its claim. Winning the "2000 Brother Software Business Awards" for best "INTERNET APPLICATION" hosted by Channel 9 Australia, had less to do with how good it looks and everything to do with why it looks and runs so well. In addition, the technology used today remains fairly unique, represented by the small amount of competition in the marketplace. Developing a functional, robust and trouble free all in one solution is not as easy as people believe, this in fact proven by the masses of products on the market with limited feature, function and scalability ultimately ending up on freeware and shareware sites. Innovation is also represented in the ability to save the consumer money. What with the ever increasing costs of local internet access providers, ezimerchant professional provides the ability to run the client from the merchants machine, not relying on the host server for data storage thereby minimising the merchant's requirement to stay on line and run the meter up.

Commitment to Excellence
AWP is committed to providing products that meet the highest standards. The philosophy being that each and every product is a showcase of the company's abilities, regardless of job size.

Multiple Skill Sets
As mentioned before, AWP boasts multiple skill sets and is able to offer clients a simple solution that meets their needs covering everything from multimedia and software development through to print, packaging, replication and distribution.

Price
Products and services are nearly always less expensive than our competitors.

Support
AWP provides full support for all of its products even lower end products distributed in the OEM (Original Equipment Manufacture) channel.

Rapid turnaround
The company turns jobs around in approximately a third of the time of its competitors.

Superior Technology
Cutting edge technology derived from company research in the development of its products is also employed in solutions passed onto clients. (ie - the browser technology developed for ezifoto has been used in Microsoft products as well as others)

Easily distributable
Nearly all products 'autorun' on Windows and Windows NT operating systems ensuring simple distribution and application.

Ease of Use
Software is developed to ensure ease of use both for new and experienced computer users.

Customer Service
AWP is committed to complete customer satisfaction. All our work is guaranteed.

Due to the fact that we develop our own software we are able to accurately match the needs of our customer and are not inhibited by 'off the shelf' restrictions.

AWP clients have the added benefit of enjoying the cutting edge solutions derived from product research and development. Sixty percent of the company's efforts are focused on the development of new technology. The ability to pass on these features gives AWP a significant if not unbeatable advantage over our competition.

The company also produces all artwork, print and packaging - providing customers a simple one-stop shop for their media needs. With the release of its new products and increased awareness of the company name, AWP will step up its marketing activities to make available to Australian corporates the leading edge skills established in software development.

Moving into a growth phase it is important the company is both close to its market and a source of skilled employees.

Performance 
Ezimerchant Professional is a well-proven product, which has developed substantially since its initial release in January 2000.

The application consists of both client and server side software that has been successfully deployed to all parts of the globe.

The server is mission critical and designed with substantial security, redundancy and scalability.

The client/server architecture is unique in itself, allowing centralised capture of orders and customer information, resolving in simple integration with accounting systems and CRM applications, one of only a handful of international solutions that offer these features in one package to date.

As well, as orders occur on the central transaction server, ezimerchant professional supports dynamic action, (i.e. allow emails to customer, merchant, as well as enabling a link or HTML to be displayed on the confirmation checkout page, that the server can configure from the client.

Potential
AWP have partners in France, Germany, Holland, UK, USA, India and Taiwan. This has been achieved through the partners recognition of the quality and application of our product to their home markets. With the release of ezimerchant Professional 3.0, AWP has realized its ambition of providing the worlds most powerful but simplest ecommerce solution designed specifically for small and medium business. The feature sets and finished product substantially eclipse any ASP offering available today and surpasses any client application in the same field. There is no question that this product is a world leader. The AWP range of products cater well to the internet needs of SME's. With the completion of Pro the company product set is comprised of:

• EzimerchantEnterprise (Under Development, phase 1 completion Nov 2001)

• Ezimerchant Professional 4.0

• My First Store 1.0

• EzimerchantXpress 3.0

• EzimerchantStandard 2.04

• Eziwebsite

• Ezicatalogue

• Ezifoto

• Eziorganiser

Going forward the company will bring its B2C market into a AWP environment through its enterprise product, widening its offering to include ASP offerings while still maintaining connectivity with client applications. Following this or concurrently if possible AWP will also develop and integrate WAP solutions within its enterprise environment. In anticipation of the mobile ASP evolution the company registered the sites waspz.com and waspz.net guessing well in advance that the term Wireless Application Service Provider would be coined and used by the industry.

The solution offered by enterprise is unique. A full server side application with all of the advantages of ASP offerings and online web-construction and store building, enterprise is also fully compatible with Pro and client side applications allowing small and large business to upload databases and integrate the sales and ordering processes with their in-house accounting and ERP systems or through the Pro CRM and order/sales modules. There is no other company, anywhere, offering this solution.

Any business with a healthy turnover will be operating their own accounting system and database internally and will view any solution that does not interface with their current system as being a drag on precious resources. This is why the vast majority of ASP users have been very small businesses with low inventory or new ones.

Other information the judges should know 
Web-site: www.awp.com.au

Alternate web-site: www.ezimerchant.com 

Requested method of presentation

Flexible.

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