EndEnd

End-End Software Pty Ltd is a privately-owned and funded Australian company that focuses on developing specialist performance-oriented products for medium to large organisations.

Our product - End-End Software™ - is the first monitoring solution to auto-detect applications and holistically track application performance from the desktop. End-End Software™ is a powerful and synergistic user-centric solution for monitoring Windows-based and Java-based applications, and TN3270 mainframe activity, identifying the actual end-user experience of application performance in any operating environment.

Industry analysts have identified application performance management as a crucial consideration for business. Improved response time, decreased downtime, accountability and responsibility for mission-critical applications each have an incredible impact on business.

End-End Software™utilises non-intrusive agents to collect the end-user's experience of application and transaction performance, actively monitoring accessibility and reliability, identifying usage trends, and screening potential trouble spots before an organisation is affected.

End-End Software™ works across all proprietary, custom and in-house designed applications, and integrates with existing management tools to provide a total monitoring solution for business. This enables improved management of systems and applications to transform the level of service delivered to customers; in turn, this means an organisation's IT infrastructure is optimally aligned with overall business objectives.

Only user-centric performance management measures the quality of actual service levels and therefore improve application service delivery. Typically, monitoring tools will tell you how your IT systems are running overall but not how applications are performing for your end-users. Only End-End Software™ details the entire end-user experience - right down to transaction level.

End-End Software™ reports on all systems and applications from the perspective of those who experience performance issues first-hand - the end-users. End-End Software™ will help you make a visible difference to your overall business systems by identifying problems that disrupt end-user activity.

End-End Software™ enables efficient management of transaction response time of distributed enterprise applications, whilst monitoring the source of performance problems as they actually occur.

End-End Software™ provides a best-of-breed solution for systems reliability. This broadbased diagnostic tool monitors server, application, networks, database and all end-user activity at the TCP/IP layer, providing a truly total view of performance.

End-End Software™ assists business in streamlining application management processes and optimising their application portfolios to address critical issues such as service level oversights and system inefficiencies.

End-End Software™ will facilitate system changes, address data-integrity problems and inadequate maintenance, minimising costly downtime, delays and loss of productivity. End-End Software™ will provide the appropriate data for benchmarking and determining SLAs for effective outsourcing, and in the long term ensure service delivery commitments are upheld.

End-End Software™ works out-of-the-box and integrates with management tools and applications including SAP, Oracle, PeopleSoft, Microsoft Exchange, Lotus Notes, Web-intranet/extranet, TN3270 applications, and other proprietary applications. The product also offers time zone recognition.

Product at a glance
Product type	Diagnostic tool see attached document
Target Industry Sectors	All sectors flagged Banking: Commerce: Communications: Education: Food and clothing: Health: Manufacturing: Mining and resources: Research: Transportation: Utilities:
Fault tolerance	General consumer
Innovation indicators	Business Advantage Breaking new ground Earth shrinking Expanding horizons New Technology Social change
Contact for more information	Bridgette Newbury Manager, Marketing & PR
Performance indicators	All indicators flagged Quality system Customer support Standards and codes compliance Fully supported product Professionally executed design Real world design Beta tested User benefits New benchmark
Contact for more information	Bridgette Newbury Manager, Marketing & PR
Potential indicators	Structured for growth Global design Identified potential markets Award recognition Successful track record international collaborators
Contact for more information	Bridgette Newbury Manager, Marketing & PR

End-End Software™ is a practical, proactive way to manage business-critical applications because it monitors performance across the entire application topology. Reports comprise the response time of each and every transaction, breaking down these figures into client time, network time and server time.

This data is then used to identify issues - anywhere in the system - that affect performance.

End-End Software™ replaces time-consuming and potentially costly speculation with concrete, measurable information. E2E™ allows everyone in an organisation to speak a common language and sets parameters for meeting specific service level goals.

End-End Software™ offers two distinct methodologies for addressing application performance.

E2Eagent™ resides on the desktop, monitoring and calculating statistics on all aspects of performance by application, transaction and time of day. It has a small footprint and autonomous monitoring.

E2Erepository™ is a centralised data store for End-End Software™ containing end-end configuration information including performance objectives. It stores data on response time performance by application, transaction, time of day, and end-user. In addition, it stores client and server profile data, as well as exception event statistics and server diagnostic data.

E2Esupervisor™ controls all E2E Services. This feature configures and distributes all monitoring schedules, and executes exception action plans on behalf of client agent. It is also responsible for automatic actions.

E2Econsole™ is a user interface that provides a centralised window for managing performance via interactive, context-sensitive reporting. In addition, it provides analysis and view-only rights for service level reporting with full End-End Software™ administration rights for configuration and reporting. Reports can be easily customised to suit specific business and management needs.

Trying to achieve Service Level Agreements can be difficult for many businesses (including call centres, service companies, government and the financial sector) in which there is a limited understanding or recognition of what it is like at the 'coal face' of enterprise-wide systems.

End-End Software™'s desktop-based agents 'see' every transaction (via TCP traffic) capturing problems as they occur rather than after the fact.

Without this 'end-to-end' view of application performance, it is impossible to determine the specific cause of faults and bottlenecks. E2Eä specifies the location of the problem whether server, application, database, network or end-user.

E2E™ auto-detects applications being accessed on the desktop, instantly identifying the host IP address at the start of user activity. E2Eä uses this address to identify network traffic to/from the workstation. Even if an IP address changes during the time on/at a workstation, E2E™ will correctly record the transactions.

End-End Software™ measures total transaction response time - the end-to-end 'round trip' calculated from when a user initiates a transaction request, until the response is seen on the relevant client PC. In addition, basic profile statistics are maintained for each type of transaction.

Our core innovation is our ability to rapidly pioneer new monitoring capabilities because of the basic concept and design of the software.

We believe that End-End Software™ is the only product to provide these monitoring capabilities, and we understand that the potential global need for this functionality is high.

Ongoing research by Meta Group and Gartner Group confirms that application performance management is a crucial component of an organisation's IT system/infrastructure. Only user-centric monitoring tools will provide the meaningful, accurate measurements required to understand the response-time characteristics of an organisation's most critical applications.

Industry commentators continue to advocate that large enterprises deploy these tools immediately because they address the impact of poor application and systems performance on business overall.

Total system application performance should be a key measurable factor in determining the overall business value of IT. The synchronisation of business objectives and performance with measurable and reportable IT components will allow organisations to more clearly structure and define their role in the IT enterprise as well as significantly increase client satisfaction.

In addition, End-End Software™ can assist middle management and senior executives in gaining a better understanding of the reality of IT practices.

End-End Software™ is suited for installation in any industry, market or business sector because its fundamental premise is to optimise an organisation's IT performance. The software interfaces and/or integrates with any application and the highly-flexible source code eliminates compatibility issues.

Additional development continues in Melbourne through our in-house technical group, in order to continue delivery of a world-class product that meets emerging global business needs - not just those of the Australian market.

Many businesses suffer because of a limited internal understanding or recognition of what it is like at the 'coal face' of enterprise-wide systems.

We consulted with a number of large companies about our embryonic user-centric monitoring concept. We thoroughly investigated the marketplace to identify any parallel products, and their shortfalls, to ensure we addressed current and potential needs in initial development. We are also careful not to encroach on the product and/or services offer of companies with whom we need to work and look to for partnerships.

The time frame to educate and confirm a need in the minds of business and industry is anything up to two years. In the time from approaching appropriate organisations to securing a contract, prospective clients are able to apply for budgets and prepare ROI statements. For companies that rely on outsourcing, the product is marketed as an additional means of monitoring service delivery.

With today's ever-changing requirements, we recommend undertaking Proof of Concept (POC), which usually results in a sale. The time spent on POC is typically four weeks.

End-End Software Pty Ltd is a wholly Australian-owned company; the Managing Director funds all development and marketing.

As we provide a niche solution to a specific business need, product marketing targets organisations with at least 500 desktops, and/or which outsource their IT requirements; as well as organisations that recognises the need for a comprehensive and easy-to-use management tool.

We utilise numerous tools for direct and e-marketing (such as mailing lists and product- or OS-specific databases) so that we can target the appropriate audience. By forming alliances with developers and/or distributors of complimentary products, we have been able to identify prospective clients in a short period of time.

Additionally teaming up with companies that provide professional services and/or tools that address performance problems or for benchmarking and establishing SLAs has also secured new opportunities for business development.

We participate in and exhibit at specific trade shows and seminars. We continue to focus on establishing relationships globally as well as in Australia. We are also committed to increasing our network of resellers and emphasise the need to keep their product knowledge and resources up to date.

End-End Software Pty Ltd is currently working with clients throughout the Asia Pacific region. The company is also working with Australian with organisations in the retail, manufacturing, banking and government sectors.

The company has worked with various different business partners including Sun Microsystems, BMC and DMR Consulting, to produce an innovative and well-designed product that meets emerging global business needs.

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Bridgette Newbury
Manager, Marketing & PR
bridgette@end-endsoftware.com

End-End Software Pty Ltd
Level 32, 80 Collins Street

Phone: (03) 3 9773 4533
Fax: (03) 9773 4599