R-evolution

2005 Consensus Software Awards

Product Description

As competition intensifies and the reality that no two customers display the same buying characteristics, Loyalty Magic recognized that most companies rarely used their customer data to leverage this profit-generating tool within the marketplace.

In response to this need, R-evolution, the loyalty relationship marketing system was developed to address the problem of idle customer data and transform it into intelligent information that offered companies real competitive advantage.  R-evolution serves companies with actionable insights into the factors that drive customer buying behaviour and enables them to leverage intelligent information to effectively engage customers in a low-cost and measurable way.  The results lead to improved customer retention, additional sales opportunities and increased profitability.

The R-evolution suite is a closed-loop solution that offers a customer centric approach by reaching, rewarding and retaining customers across all touch-points.  Loyalty Magic is driving loyalty relationship marketing to new frontiers.  By uncovering customer desired interests, segmenting and customer tiering, we understand customer buying behaviour that can be translated into timely and relevant dialogue with customers.  This can be achieved through traditional and electronic media - sms, email, direct mail, EFTPOS, POS and the web.

It is now possible for any time delivery of targeted marketing messages to customers via receipt, register, kiosk and other mediums thereby bridging the gap between company and customer.

Kiosk Application

R-evolution’s seamless integration across multi-venue environments provides a company with one common loyalty program that reduces the time, cost and space that traditional loyalty programs do not offer.  Integration provides a single view of their customers that enable our clients to better service their customers and increase customer satisfaction levels.

Another key benefit is that R-evolution can be integrated into our clients existing IT infrastructure so that their IT systems do not become redundant.

R-evolution’s capabilities include:

• Member management– segmentation and analysis

• Promotions management– create and deliver relevant, personalised communication

• Reporting– standard and ad-hoc reports

• Program recommendations 

• Program customisation

• Marketing opportunity reviews– Return on investment

• Direct Marketing and email campaign management

• Sales & event history collection

• Liability analysis

• Data capture– including terminals

• Card production– generic and customised card manufacturing

• Points production and management

• Competition and prize draws– “live” system

• Terminal management

• Kiosks

• Internet access for client customers– customer change of details and program access

R-evolution is reflective of all stages of customer interaction and by any communication channel.  It is used to drive all measures of business success.  This translates to increased customers, visitation and spend.

As the market and technology leader, Loyalty Magic is at the forefront of being able to connect to other interfaced systems in order to accept and / or post a response based on any customer initiation.  The need to reward and recognize a customer instantly gives greater return visitation potential.  Retail customers expect instant response and relevant communication– never seen before in a retail store.  Loyalty Magic delivers this through real-time analysis of incoming transactions.  With some clients, we integrate into thousands of “touch-points” to provide real-time customer interaction and communication, in a cost effective way.

Targeted customer offers / bonuses delivered via any channel, including kiosk, the internet or an EFTPOS terminal provide competitive advantages and differentiates Loyalty Magic from a number of loyalty programs in the marketplace which act as a one way channel of communication.  These programs tend to batch transactions; leaving the customer unaware of their current statement history.

Promotional capabilities enable the selection of a meaningful targeted population of customers with minimum user effort.  Customer attribute selection is achieved by using a high level selection language. An important aspect of the software enables our customers to set up rewards based on a customer meeting pre-determined behavioural criteria.  This provides exponential opportunities including:

• Increased visitation and spend

• Promote whole of business

• Increased targeted marketing messages

• Increased efficiency and effectiveness of marketing

We work towards achieving our client business objectives and successfully achieving them.

R-evolution’s Member Management software ensures real-time customer contact delivers all aspects of the customer at a user’s fingertips.  This enables the user to quickly locate personal details, contact details and transaction history, while the customer is present.  The workflow of being able to sign-up a new customer quickly with the minimum details has been reflected within the software.  This is consistent with a number of our clients needs.

Capturing real-time customer buying behaviour at POS is a breakthrough for marketers seeking low-cost ways to communicate directly to a customer.  Real-time response allows businesses to take advantage of the web where many of our clients can communicate while their customers are in the comfort of their own home.

Our client applications utilize compression technologies and local data caches to provide superior response times to the end user.  This allows our applications to perform consistently across multiple sites within a country, and even overseas.

R-evolution captures data from various interfacing systems, and has the ability to provide real-time responses through Point-of-Sale terminals (POS), EFTPOS terminals, car park terminals, and gaming machines.

Furthermore, building a quality system stems from our expert consulting phase that covers a feasibility study, strategic advice and project management, training, incentive and reward program study, on-going program analysis and improvement, trigger development, and much more.

Our commitment to client satisfaction is unrivalled.  With a team of dedicated and committed  support personnel located within our customer contact centre, each service call is logged and monitored.  Superior pre/during/post support is delivered with a commitment to providing value-added issue management resolutions to client service enquiries.

On-demand systems support provides full-line service support to our clients with up-to-the-minute product releases/updates and enhanced, value-adding services that can be deployed quickly and within the required timeframe.

Our developers work closely with our clients to ensure their performance requirements are always met; on-time and error-free.  Developer support includes providing professional advice on technologies utilized by our solutions, and on-site performance tuning at our client sites.

The development team employs industry standard best practices for software development and is guided by the Microsoft Solutions Framework.  The team specialises in software development on the Microsoft platform using the Microsoft development toolset, and more than half the development team are Microsoft Certified Professionals.  In addition, the team is highly skilled in testing and deploying this solution globally with much success.

R-evolution has been designed and developed using .NET Technology and Microsoft SQL Server 2000, with business objectives programming.  It has been built from the ground up to cater for the most sophisticated loyalty requirements. The benefits when translated are that all options are configurable to enable fit and customization into any environment.

Another benefit is seen with our clients customers who are able to access their most up-to-date information through our generic web application, or via our custom kiosk solution.  R-evolution represents our customer, making it imperative that the end user has a positive experience with our software.

Although Loyalty Relationship Marketing is a universal marketing discipline, it has many local nuances that need to be catered for.  Loyalty Magic’s solution set, based on .NET technology, enables easy customisation for Retailers in many countries. Insight into their customer’s buying patterns, habits, and needs is achieved in a low cost manner.  Combined with our Marketing Module, they are able to communicate with their customers/members and offer them products/services in a very cost efficient manner.

  Some of the Relationship Marketing metrics our clients experience include:

• Response rates
  Traditional Direct Mail= 2%-5%
  Our clients’ relationship marketing program= 20%-40%

• Conversion rates 
  Traditional Direct Mail= 10%-12%
  Our clients’ relationship marketing program= 20%-60%

• ROI (Return-On-Investment)= 15%-40%

Furthermore, our clients will be able to run their own promotion locally, using our platform and .NET technology.  This gives them the ability to fully localise their promotions to their very own culture and sub-cultures, in a very cost efficient, real-time, and up-to-the-minute way.

Our Clients use our technology in the markets of:

• Retail - especially Specialty, Pharmacy, Clothing, Books, Services such as Health and Beauty, Fuel Supply

• Gaming, Entertainment, Leisure- casino/club/small venue.

• Potential markets are B2B. One of our clients, Ed Card, is gaining ground in their particular B2B niche.

• Electronic Gift Cards is a growing market and Loyalty Magic adds value here by designing systems that track a member’s activity and offer them special deals based on their buying pattern.

Other awards or recognition received:

• Awarded “Best New Australian Product” at Melbourne Computer Show.

• Finalist GTV 9 Small Business Show Software Award 

• Received positive reviews by marketing experts throughout the world.

• Systems exported throughout the world including to the US and UK.

• Developer of “new” concept in capturing customer purchase data.

• Joint venture between Australia Post and Loyalty Magic to promote our services to the business community.

Our clients’ results are well above industry averages.  With a positive ROI and increased spending and response rates, our enabling technology has turned many clients’ profitability skywards and demonstrated a consistent pattern of success stories in our target markets.

We collaborate with TAFMO (UK/Europe/China) on various projects for the integration of software and deployment of solution into EFTPOS terminals and Intellect (UK/Europe/China) to enhance software development through an IDE - integrated development environment and for customisation requirements.

Other information the judges should know

Loyalty Magic is in the process of establishing an international program and has currently acquired a small user base of 15 Pharmacies so far; these are currently operating in the UK. We currently have a South African distributor appointed and established.

The countries/regions we currently have in our sights are:

1.       China
2.       USA
3.       Europe – mostly France, Germany, Italy, Spain
4.       Mexico
5.       Japan
6.       Korea

Our criteria for the International Plan are:

1.       Our solutions must be highly important, if not crucial, to that partner’s success.

2.       It is ideal if we and the agent/partner have had a positive experience with a joint customer

3.       The agent/partner must have relevant, established contacts, and a track record of sales success in the segments in  which our solutions will perform well

Loyalty Magic in the news

• Press Article No. 1 - Click here 

• Press Article No. 2 - Click here

Loyalty Magic brochures

• Loyalty Magic brochure - Click here to see attachment (pdf)

• Retail and Gaming brochure – Click here to see attachment (pdf)

Company structure and personnel overview

• Company Organisational Structure – Click here to see attachment

Client programs

• Web-sites

Loyalty Magic website: www.loyalty-magic.com

Reference websites: Clients that display the loyalty relationship marketing solution on their website

Gaming, Entertainment & Leisure Clientele

Client: Wests Ashfield http://www.westsashfield.com.au/online/postcard.asp Solution http://www.westsashfield.com.au/online/Default.asp?DeptID=88

Client: Panthers World http://www.panthersworld.com.au/page.asp?partid=1 Solution http://www.panthersworld.com.au/page.asp?partid=383

Client: SkyCity Casino http://www.skycity.com.au/skycity/index.cfm Solution http://www.skycityadelaide.com.au/actions-programme/actions-programme_home.cfm

and

Retail Pharmacy Clientele

Client: Amcal http://www.amcal.com.au/home/default.asp Solution http://www.amcal.com.au/amcalClub/member_signup.asp

Client: API – Soul Pattinson http://www.soulpattinson.com.au/ Solution http://www.soulpattinson.com.au/privileges/privileges.htm

and

Specialty Retail Clientele

Client: Jamaica Blue http://www.jamaicablue.com.au/online/JBsplash.asp Solution http://www.jamaicablue.com.au/online/default.asp?DeptID=138

Client: ABC Shop http://shop.abc.net.au/default.asp Solution http://shop.abc.net.au/help/rewards.shtm

Content Copyright©Loyalty Magic PTY LTD 
Format Copyright©Consensus Pty Ltd

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Press Article No. 1

Press Article No. 2

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