3DCLINIC

Judge's Citation

It is now clear that patient empowerment can make the difference between success and failure in treatment outcomes. 3DClinic has developed a graphic and easy to use visual tool that allows the practitioner to visually communicate with their patient thereby educating them about the nature of their ailment and the impact of treatment options.

By using 3DClinic Professional the practitioner is using a tool that augments and supports their clinic improving patient compliance levels without increasing the related workload.

Through the use of a unique and patented approach 3DClinic has been able to ‘raise the bar’ offering an innovative solution to a sector of unlimited local and international potential.

3DClinic Pty Limited ("3DClinic") is a Sydney-based privately-held visual health communications company engaged in the production and commercialisation of a large proprietary digital media library and related software applications which display images, 3-D models and 3-D animations of human anatomical systems and parts in a healthy and unhealthy state.

The Company's first product 3DClinic Professional is a sophisticated educational tool designed specifically for use by doctors in communicating with patients in the clinical setting. Containing more than 100 distinct pieces of interactive media accessed via a simple and easy to navigate menu structure, 3D Clinic Professional replaces traditional analogue media (such as medical illustration books and skeleton models) used by doctor to converse with patient. With the unique advantage of draw-on-screen, type-on-screen, print, email and save-to-disk functionality, is not only designed to improve patient compliance, but also lower malpractice risk.

The unique selling point of 3DClinic Professional is our ability to facilitate a better patient outcome via a healthcare professional's communication of 3D interactive imagery. It is the intent of 3DClinic to take a competitive position throughout the world in any market segment where a healthcare professional, teacher, parent or other individual wishes to achieve an improved educational outcome in the area of anatomy, medicine and health via communication of 3D interactive imagery. The core value of our first product developed for use in general practice is a better patient outcome.

Our product is not designed to be additive to GP's current workflow practices, rather, simply replace the use by doctor of analogue media he/she would traditionally use to educate patients about their condition.

Product at a glance
Product type	Health Education
Target Industry Sectors	Communications Education Health
Fault tolerance	General user
Innovation indicators	All indicators flagged Business Advantage Breaking new ground Earth shrinking Expanding horizons New Business New Technology Quality of living Social change
Performance indicators	All indicators flagged Quality system Customer support Standards and codes compliance Fully supported product Professionally executed design Real world design Beta tested User benefits New benchmark
Potential indicators	All indicators flagged Wide agency support Structured for growth Global design Identified potential markets Award recognition Successful track record International collaborators
Contacts for more information	Peter Schweikert CEO Bill Butler COO/CFO Helen McParlane Business Development Manager

Poor Health Literacy is a major impediment on quality health care worldwide in a doctor-patient clinical setting. Medical information is becoming increasingly complex with both patient and doctors now coming from different ethnic, cultural and educational backgrounds. Healthcare professionals rarely explain a health condition in ‘lay persons’ terms and they are also exposed to increasing time and workflow pressures.

Patients can be intimidated by the dynamics of the medical encounter and often as such when faced with diagnoses of a health issue their comprehension is affected by anxiety and stress. Poor literacy means patients are less likely to comply with treatment regimes and seek preventative care so as such at more risk of hospitalisation. End result being that they can remain in hospital much longer than patients with higher health literacy with the consequence of higher health costs.


What if it was demonstrated like this?????? Click on one of the links below to play movie http://www.3dclinic.com/content%20folder/Media_06.htm or interactive media http://www.3dclinic.com/content%20folder/Media_04.htm

3DClinic Professional is the first product of its kind: it combines high quality digital media, interactive controls for the doctor, and easy-to-understand storylines for patient. Content is the result of extensive medical research and review by some of Australia's leading doctors and medical associations. Media is then created with the latest 3D Animation techniques and software to render the content into very high quality images. Controls are added to give the doctor ability to rotate anatomy in 3D, to transition from healthy to unhealthy states, and to annotate on screen. Storylines are written by specialists and reviewed by General Practioners/Family Doctors and patient trials to ensure that patients will clearly understand what is being explained.

Our product is unique: no other product allows this combination, and it has taken more than 5 years of development to attain our current library of anatomy (more than 10Gigabytes) and the software skill to present complex medical conditions very simply on screen.

Most doctors now use PC's during patient consultations, but almost no material is available on the PC for Patients. Even on the web, patient information is textual, technical and largely incomprehensible to patients. With 3DClinic, a picture is worth a thousand words.

Research by Psychologist Jerome Bruner of New York University shows people remember:

Content is developed and maintained to the highest degree of completeness, relevancy and medical accuracy, simple and easy to navigate menu structure

Functionalities include draw-on-screen, type-on-screen, print, email and save-to-disk

General Practitioners and Healthcare Professionals have access to this tool within the 3DClinic Professional software package.

Similar ‘look and feel’ to other existing medical software that the Healthcare professionals may be using

Graphical navigation through the media, with very fast presentation of media upon mouse-clicks (no more than 2 mouse clicks needed to get to any piece of media)

Rigorous independent testing prior to release, and very simple and uniform coding to minimize scope for software bugs and to improve simplicity of support.

3DClinic Professional puts the health-care professional “in the driver’s seat”

Simply use a mouse to manipulate all models, move forward and backward, to draw, type, print and save

Import saved records into any Patient Recording database to document their interaction with the patient and guard against litigation

With a single mouse click - reset the software between patients to protect patients’ privacy

Provide all the explanation - the 3DClinic Professional software does not include any generic voice-overs or text that might drive the conversation into areas that are not relevant to the individual patient

Application has a back-end engine, built using SQL databases and internet communications for:

3DClinic Professional is currently being tested by selected groups of Health care professionals throughout Australia on a survey feedback format prior to the launch of the product on April 3rd. Key Medical professionals representing each of the Health topics covered in the software package are also evaluating the product along with the relevant professional association. Beta version testing is also currently being tested on the final product prior to release.

All 3DClinic’s products are protected by the relevant Trade mark and Patent applications.

These Patents cover the displaying of medical images and the effects of disease and/or drugs. International patents are pending.

Current global market place activity focus outside of Australia includes New Zealand, UK, USA, Canada and Japan. (Details of activities remain Commercial in Confidence at this stage)

3DClinic Professional as a software package is adaptable to any global market and translatable in to any language.

Functionality opportunities would be for the ability to use 3DClinic Professional interface to access and display:

3DClinic is already working very closely with Austrade in Australia and the USA & Japan as well as the NSW government Department of State and Regional Development.

Helen McParlane

Business Development Manager

helen.mcparlane@3dclinic.com

3DCLINIC Pty Limited

Level 14, St James Centre

111 Elizabeth Street

Sydney NSW 2000

www.3dclinic.com

This web-site uses frames, click here for the full picture
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3DClinic Professional
For health care professionals Patient consultation tool in clinic Release April 2006

“Seeing is understanding”
Imagine being told by a physician that you have Knee Osteoarthritis and it was explained like this……


User draws and types on screen….. and include a Print and Save feature


Click on the link below to interact with media http://www.3dclinic.com/content%20folder/Media_03.htm

From the Opening Screen…..
User selects a Health Topic