Anna-Greta Pearl
Partner
MarketingFX™ Pty Ltd

Anna-Greta joined MarketingFX, a boutique agency specialising in outsourced marketing and public relations services for hi-tech companies, in August 2004 after five years with the NSW Department of State and Regional Development's Australian Technology Showcase (ATS) where she headed up the events and promotional program.

During her time at the ATS, Anna-Greta substantially increased brand recognition and profiling for over 300 ATS member technology companies throughout Australia. In addition, Anna-Greta was successful in securing corporate sponsors including, Air New Zealand, Indicim, Intel Australia, Macquarie Bank, Newport Technology Fund (now Neo Technology Ventures) Pacific Capital Corporation, Panasonic Australia, Spruson&Ferguson, and PricewaterhouseCoopers.

Anna-Greta initiated and managed the ATS Patrons’ Award, the ATS Investment Ready Award and ATS Technology Week. She successfully instigated and managed several high profile exhibitions at Fox Studios Australia, Wharf 8, the Australian Technology Park and Darling Harbour, with over 400 company exhibits and 3000 attendees from business and Government. Anna-Greta was instrumental in the planning and implementation of several business matching opportunities, including two technology exhibitions around the 2000 Sydney Olympic Games and the Rugby World Cup 2003.

Anna-Greta has used her leadership strength and event management experience to successfully elevate brand recognition for several hi-tech MarketingFX clients which included managing a financial leader’s luncheon prior to a client’s ASX listing. 

Anna-Greta uses her SME background to advise innovative companies on strategic relationships and media tactics, and subsequently was invited by ATP Innovations to present to the BizNetClub members on strategic and tactical marketing. 

The success Anna-Greta has generated in new business has contributed towards a 165% increase in revenues for MarketingFX.

Anna-Greta is a member of Tie-Sydney, a high profile group of technology entrepreneurs from the Indus and wider Australian communities.