Having worked in the fields of sales and marketing for over twenty years, Jonar’s most recent role was that of IBM’s E-business Software Manager where he also worked as an IBM Olympic Champion, and was IBM’s industry spokesman for high-technology. Previous roles at IBM included the Consumer Manager for Asia Pacific South.

Before joining IBM, Jonar was the Sales & Marketing Director at Acer Computer, where he also headed Acer Software Pty Ltd. Prior to that, he held senior marketing positions at Compaq, including roles as Manager of Communications, Distribution, Education, and Retail.

Jonar is also the author of the best-selling Prentice Hall’s Illustrated Dictionary of Computing. He is the technology writer for Butterworths’ Australian Legal Dictionary, and the Student’s Legal Dictionary. He was also the Technical Editor for the Consumers’ Association publications called How to Buy a Computer. With his intimate understanding of technology and society, he is often called upon to serve as an “expert witness” to the legal profession. As a member of the Information Technology Sub-committee for Standards Australia, Jonar has written standards for Software Development and System Documentation. He was the co-founder of the Australian Information Technology Society, where he served for six years.

Jonar is now concentrating on his consulting business (Logictivity Pty. Ltd.), and on his publishing and education ventures.

He writes and conducts courses on leadership, management, advertising, and marketing. For over eleven years he has presented his courses at local and international universities, colleges, as well as in-company training programs. He also lectured for three years at the Australian Institute of Management. He is an award-winning debater, arguing cases for censorship, security, customer service, technology in education, and technology in society.

Jonar presents courses on subjects relating to technology, leadership, management, motivation, thinking skills, teamwork, advertising, change, and politics.

He assisted Gordon Jackson to found the New Leaders’ Forum funded by Johnson & Johnson, McKinsey & Company, and Qantas Airways. He was also a member of the steering-committee of the New Leaders’ Foundation whose lectures have been held at the Royal Military College, Duntroon, and the University of New South Wales.

Jonar is the author of the international best-selling book, 
How to Lose Friends and Infuriate People (now in its third edition).
and also
How to Lose Friends and Infuriate Thinkers.
How to Lose Friends and Infuriate Your Boss.

jonar@logictivity.com 
www.Logictivity.com