Rene Frei
Managing Director
R. Frei & Associates 

After 26 years in the IT & T Industry Rene Frei established R Frei & Associates (RFA), in March 1999. Located in Sydney, the company provides Management, Business and Marketing Consulting to several blue chip clients in Europe, North America and Asia Pacific.

RFA also assists and coaches Start Up’s and companies in the first and second round funding stage.

Rene was the former Managing Director of Siemens Nixdorf, a position he held for more than eight years. Rene has extensive experience in leading large multi national companies, directing both country and area operations as well as establishing start ups and joint ventures. He has held senior sales and marketing roles across multiple disciplines and technologies in the Services, Software and Hardware Industries. Having worked in Australia, Europe, and the USA he has an in-depth understanding of international business operations.

Some of Rene’s current and recent activities include: -

• Med-E-Serve Pty Ltd, Director (provider of innovative online health solutions)
• Chairman Innovit Pty Ltd, (provider of intelligent catalogue management solutions)
• National Board Member AIIA (Australian Information Industry Association) – 1995 - 1999
• Venture Capital Advisory Board Macquarie Bank – 1995 - 1997
• Chairman of the AIIA Industry Development Forum 1997 - Mar 99
• NSW Information Industry Advisory Board 1995 - 1997
• Presented papers on Competing in a Knowledge Based Economy and on Change Management to various Industry Forums, Universities and Chambers of Commerce
• Papers published in CEO and MIS magazines on Cultural Change Initiatives.
• Participation in various International Management Seminars and Change Management Program at MIT Boston.

Rene is an Australian citizen, born and educated in Switzerland, where he obtained his degree in Economics. He is married with one daughter.

Contact details for R Frei & Associates
Tel:   ( 02) 9440 3736
Mobile 0418 467 111 
Email: rfrei@bigpond.net.au